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BOS
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The Business Operating System by UseKase · Live now

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Run with BOS.

Sales, marketing, finance, planning and your people - one system, one set of numbers. And Q, your AI operator, works across all of it. Start small in days or business-wide in weeks, set up uniquely for you.

Live in weeks · set up for you · founding pricing locked in
The Business Operating System by UseKase · Live now

Chaos, meet BOS.

Every team in its own app. Numbers that never match. Work spread across ten tabs. BOS puts it all in one calm system - with Q, your AI operator, running it with you. Run with BOS. Run with us.

Replaces Asana Salesforce Mailchimp Kantata Harvest Tableau One BOS
The Business Operating System by UseKase · Live now

Run {{ rotorEl }}
Run with BOS.

Sales, marketing, finance, planning and your people - one system, one set of numbers. And Q, your AI operator, works across all of it. Start small in days or business-wide in weeks, set up uniquely for you.

Trusted by partners & institutions
Singapore Management UniversitySingapore Management University Asian Institute of TechnologyAsian Institute of Technology University of the Arts SingaporeUniversity of the Arts Singapore Teamwork UnlockedTeamwork Unlocked Danish Business Association SingaporeDanish Business Association Singapore Singapore SoshSingapore Sosh The Business Show AsiaThe Business ShowAsia Singapore Management UniversitySingapore Management University Asian Institute of TechnologyAsian Institute of Technology University of the Arts SingaporeUniversity of the Arts Singapore Teamwork UnlockedTeamwork Unlocked Danish Business Association SingaporeDanish Business Association Singapore Singapore SoshSingapore Sosh The Business Show AsiaThe Business ShowAsia
What people tell us
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Connect the tools you already love
Microsoft 365Microsoft 365 Google Workspace GmailGmail OutlookOutlook SlackSlack Xero Stripe QuickBooks LinkedInLinkedIn Instagram X YouTube TikTok Facebook + hundreds more via MCP Microsoft 365Microsoft 365 Google Workspace GmailGmail OutlookOutlook SlackSlack Xero Stripe QuickBooks LinkedInLinkedIn Instagram X YouTube TikTok Facebook + hundreds more via MCP
UseKase
We run UseKase on BOS. Every savings and Q figure on this page is measured on our own business, not modelled.
bos.online
Starting the system. All of it.
Sales, marketing, finance, delivery and people - with Q working across all of it. The live demo is loading every module into one screen.
01 · The system

Every module has a billion-dollar twin. You're probably renting several.

Nine modules on the same records, with Q working across all of them - so a small team runs like one several times its size. And each module replaces a tool you pay for today: it isn't nine apps. It's one.

The savings and Q numbers below are what we see running UseKase on BOS itself.
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lower cost than the tools it replaces
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of the daily work here can run through Q
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Planning
Sales
Marketing
Brand
Goals
People
Delivery
Finance
Intelligence
Ask Q
Team Plans · Sprint 32
Daily brief ready
To do · 4
Kestrel onboarding plan
HighLN
Q3 pricing review
ThuMG
In progress · 3
Atlas proposal v2
Website launch checklist
Done · 12
Vela kickoff deck
June newsletter copy
"Call Marcus re. proposal Thu 2pm urgent" → task created, scheduled, assigned
Pipeline · $342k open
Auto-logging
QUALIFIED · $86k
Kestrel Group
$34k · intro call Tue
Northwind Co
$52k · warm referral
PROPOSAL · $118k
Atlas Robotics
$118k · draft ready
NEGOTIATION · $92k
Helio Partners
no touch in 6 days
WON · $46k
Vela Health
closed · invoiced ✓
Q linked 14 emails and 2 calls to 5 deals today · zero manual entry
Campaigns · June
Q drafting · 2
LAUNCH
BOS launch campaign
82%
EMAIL
June newsletter
64%
SOCIAL
Founder story series · LinkedIn
38%
12
drafted
4
in review
8
live
Q · Drafter
Launch post drafted in your brand voice, from the Vela Health case data. Two variants ready for review.
writing variant 3 of 3…
Brand · voice & assets
On-brand check passed
Voice profile
Confidentcasual ←→ formal
Directplayful ←→ serious
"Short sentences. No jargon. Say the hard thing plainly."
BOSlogo pack · 12 files
Aa Ggtype · Outfit + Serif
Deck kit8 templates
Social kit24 layouts
Everything Q writes - proposals, posts, emails - uses this voice automatically
OKRs · Q3
78% on track
Hit $2M ARR
74%from Sales · live
92% client retention
92%from Success
Ship 10 custom modules
at riskfrom Delivery
Partner pipeline +25%
64%from Sales
Q updated 8 key results from live Sales and Delivery data · no Friday spreadsheet
Capacity · this week
1 over capacity
LN
Lena N.Design · 82%
Figma · Brand
RD
Raj D.Engineering · 112%
rebalance →
MK
Mei K.Delivery · 64%
PM · onboarding
TS
Tom S.Sales · 71%
growth: AE → lead
Load computed from real assignments across Planning and Delivery · not a survey
Projects · live margin
Avg margin 34%
Vela Health rollout
$46k fixed · wk 2 of 8
budget burn22%
41%
Atlas integration
T&M · wk 5 of 6
budget burn78%
36%
Kestrel discovery
scope creep flagged · wk 3 of 3
budget burn96%
12%
Northwind retainer
monthly · renews Aug
hours used61%
44%
Q flagged Kestrel scope creep from task volume vs. contract · change order drafted
Finance · cash & invoices
Stripe + Xero connected
Cash
$412k
Runway
14 mo
Overdue
$8.2k
Cash position · 6 mo+18% vs plan
Invoices
Vela Health
$23k · drafted by Q
review
Atlas Robotics
$18k · net 30
paid
Helio Partners
$8.2k · 12 days late
chase sent
Northwind Co
$12k · retainer
sent
Deal closed → invoice drafted from contract terms → payment reconciled. One thread.
Intelligence
Q · analyst
Which clients are at risk this quarter?
Two clients need attention. Kestrel: project profit fell to 12% after extra work crept in, and their invoice is 12 days late. Helio: no contact in 6 days on a $92k deal, and they cut prices 18% last week - they may be comparing you on cost.
Delivery · 8 records Finance · 3 records Sales · 5 records Market watch · 2 signals
Draft a plan Brief the team
Answers show their sources · your Monday brief, written overnight
Planning · Team Plans kanban
Sales · the pipeline
Marketing · Campaigns
Brand · Brand Voices
Goals · OKR dashboard
People · Directory
Delivery · portfolio and team load
Finance · cash, runway and MRR
Intelligence · the weekly brief
Planning · Workload
Sales · a deal record
Marketing · Studio
Brand · Audiences and content pillars
Goals · at-risk key results
People · vacation planner
Finance · Reports, P&L from the ledger
Q · an answer citing its records
Finance · Forecast, runway scenarios
Q · the act queue
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One login. One left rail. The same records under every scene.
You just watched one record travel.
Vela Health closed in Sales, became a project in Delivery, was staffed from People, invoiced in Finance and moved a key result in Goals. Nobody typed anything twice. Nobody argued about whose number was right.
Won in Sales Project in Delivery Staffed from People Invoiced in Finance KR moved in Goals
Also included Knowledge Success Catalog Q Workspace Hubs Q Studio · build your own Everything inside →
02 · The point

Stop running nine tools. Start running one business.

Software split your company into pieces - every team with its own tool, its own numbers, its own politics. What if the whole business ran as one system, with an AI operator running it with you? That is BOS.

I
Office politics, gone.

When Sales, Delivery and Finance read the same record, the fight about whose number is right just ends. One truth, out in the open.

II
Help that shows up on its own.

Q does not wait to be asked. It reads, drafts, flags and fixes in the background, all day - no chat window needed. Using it feels natural from the first hour.

III
A sidekick that gets smarter.

Every week, Q learns more about how you work - your voice, your margins, your habits. Month one it helps. Month six it is a step ahead of you.

IV
Real experience, built in.

The team behind BOS has run companies, teams and platforms for 100+ years combined. That judgment sits in every default - quietly.

Humans and AI, finally on the same team - with the business at the center.
Book a demo
03 · Meet Q

What does Q actually do? All of this. Already.

Q is one AI operator working across every module - not a chatbot waiting for the right prompt. A few of the jobs it handles today:

Tap any action - watch Q go to work in the app.
Q
Q
your operator · online
Hi Martin. Tap any action above and I'll show you exactly what I'd do - step by step.
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Ask Q anything…
Q
Q
your operator · online
Hi Martin. Tap any action above and I'll show you exactly what I'd do - step by step.
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Approve Edit
Ask Q anything…
Q · what it did today
Working now
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So far today: 41 actions· 12 drafts written· 3 waiting for your okay
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Q works around the clock. You just approve.
See Q in action →
04 · Who it's for

Built for businesses that sell expertise, time and what they make.

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6 months of BOS, completely free
For any startup in a partnering incubator, at a university, or with institutional funding.
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The thread BOS keeps
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Q, day one: {{ ind.q }}
05 · Two ways to run BOS

Buy the software, or build it with us.

Most teams start on the self-serve cloud plans. When the fit has to be exact, Managed Services sets up and runs a dedicated BOS just for you.

Cloud · self-serve Free to start · per seat
Fast to start. Ours to run.

Live on BOS in weeks. We handle updates, security and uptime - you focus on the work. Per seat, per month, nothing hidden.

Join the waitlist, grow into the rest
Every module open for 14 days on day one
Founding pricing, locked in while you stay
See the plans
Managed Services Custom pricing · where bigger teams land
A dedicated BOS. Set up and run by us.

We build and run a BOS that fits you exactly - in our cloud, your cloud, or your own data centre. Your data stays where you need it. Pricing follows volume, not headcount.

Go further, together
1Client partner - veto rights over your rivals
2Sector co-build - your template, then packaged
3Co-invest - share in the upside
How Managed Services works
06 · The demo

A demo with the people who built it.

30 minutes, your business on the screen - not a slideshow. Bring the hard questions.

You will meet the people who built it - 100+ years of running real businesses between them.

Martin Gents
Martin Gents
Founder, UseKase
"You'll talk to the person who built BOS. Bring the hardest question you have."
Emilia Trulsson
Emilia Trulsson
Head of Customer Success & Enablement
"From first call to first win in weeks - that handover is my job."
What a demo covers
· Your current stack, mapped to BOS modules · Q working on data like yours, live · What your first weeks would look like - migration included
Prefer email? hello@usekase.ai
Pick a time · 30 min
Open in Calendly ↗
Loading the calendar… Or book directly on Calendly →
Grab a slot directly
Book 30 min with Emilia →
Or write to hello@usekase.ai - we reply within a day.
07 · Pricing

Per seat. Free to start.

Founding pricing, locked in for early teams. Annual shown - it saves about two months.

Launch
$0free forever
Your AI-native CRM and planner. Sales + Planning, Q assistant, 1 user.
Join the waitlist
Most popular
Run Founding pricing
$37/ user / mo · annual
Everything to run the whole business. Replaces a ~$153/user stack of CRM, planning, marketing and content tools.1
Book a demo
Scale Founding pricing
$64/ user / mo · annual
Every module - adds People, Goals, Delivery and Intelligence, plus SSO, audit log and migration from your existing tools.
Book a demo
¹ Based on the normal list prices of the tools Run replaces, seat for seat. Details on the pricing page.
Need custom modules, local LLMs or your own cloud? Full pricing →
Built for your due diligence.
Security & data trust in full →
SOC 2 ISO 27001 PDPA GDPR Hosted in Singapore Audit log on every action
You own your data. End of story.
Take it out any time, in formats you can actually use. If you ever leave, you leave with everything.
We never train on your data.
What you type and what Q writes never teaches any AI model. Cloud or local models - your choice.
Q proposes. You decide.
Q never acts behind your back. It does the work, waits for your okay, and logs every action where you can read it.
Moving in is handled.
We bring your CRM, finance and spreadsheets across, check everything together, then switch over. Done by us, not by you.
The four weeks →

Run with BOS. Run with us.

Tell us where your business is now - the tools, the friction, the bets you're making. We'll show you your first weeks on BOS.

Deployed in weeks · Tailored to you · Founding pricing locked in
Chat with Martin